The Cost of Ignoring Social Media (What You Need to Know)

This blog post “The Cost of Ignoring Social Media (What You Need to Know” by Heather-Anne MacLean is part of the Week 2 course readings for Lipschultz – Chapter 5 Social Media in Advertising and Marketing.

Heather-Anne MacLean

Is your company still in denial thinking that you don’t need to embrace social media? If so, you are suffering a great cost which can be documented through research. For example, McKinsey & Company research shows that unlocking value and productivity through social media is significant. In fact, the study reports that social media could potentially contribute between $900 billion to $1.3 trillion in annual value across the four commercial sectors studied.

Research from Genesys points to the fact that more than half of customer-facing Fortune 500 Corporations “suffer from social shyness”. Specifically, 55% fail to list a Twitter handle and 51% fail to list a Facebook page on their “contact us” page.

The Cost of Ignoring (COI) social media is more significant to businesses than just being socially shy. It comes down to dollars. According to a recent Forbes piece, “social media is more pervasive than ever among customers: 50%…

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News as a process: How journalism works in the age of Twitter

This blog post by Matthew Ingram – News as a process: How journalism works in the age of Twitter – is part of your journal article readings for Week 2 related to Lipschultz – Chapter 3 “Social Media in Journalism.”

Gigaom

We’ve written many times about how journalism is changing in the age of social media, thanks to what Om has called the “democracy of distribution” provided by tools like Twitter — and how everyone now has the opportunity to function as a journalist, even for a short time, during news events like the attack on Osama bin Laden’s compound. A new study of the way information flowed during the Arab Spring uprisings in Tunisia and Egypt earlier this year paints a fascinating picture of how what some call “news as a process” works, and the roles bloggers, mainstream media and other actors play during a breaking news event. More than anything, it’s a portrait of what the news looks like now.

The study, entitled “The Revolutions Were Tweeted: Information Flows During the 2011 Tunisian and Egyptian Revolutions,” was published in the International Journal of Communications, and…

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Newstainment – The News for Today

It seems there is a way to grab the 18-35 year old audience when it comes to at least watching the news. Tuning-up news reports to emphasize important (and perhaps not-so-important) stories and information may draw the casual viewer, i.e., the person who has the news on just for background noise) to stop and pay attention.

The Gregory Brothers have been doing this for some time – and are quite viral about it. They demonstrated their talented approach to news re-reporting on The Today Show (November 16, 2010).

And the good “news” – once you’ve invested in the software and computers it can be done with a low investment per tune-up. Of course, talent, knowledge, and insight shouldn’t be optional, that is, if you want to make a real statement

Watch the clip, “Behind the Scenes of Today’s Tune-up,”  on my Vodpod.com account.

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“Get Going” Results

Course Assignments Portfolio – 20% of Grade

Portfolio due Tuesday, December 7, 2010

Organize your portfolio so that it is easy to locate each of the Get Going sections and each assignment within each section.

Be sure each portion of your portfolio is clearly labeled with your name, Get Going section(s), and assignment name. Each assignment will be graded separately. Continue reading

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Brain + New Media Technologies = Enhanced Brain

Reflections on Bodies, Minds & Human Enhancement
[2010-10-20 13:00:00] What is the purpose of human-built intelligence and will artificial life be a reality in our lifetimes?(KERA public television and radio – Think with Krys Boyd)

This edition of KERA’s Think Podcast looks at the ways in which we are becoming – and already are  – “natural-born cyborgs.”  Host Krys Boyd spends the entire hour with Edinburgh University chair of logic and metaphysics Andy Clark. Clark was in Dallas, Texas, Wednesday to deliver the UTD Center for Values in Medicine, Science and Technology Lecture on “Natural-born Cyborgs.” He has written a book on the subject titled “Supersizing the Mind: Embodiment, Action, and Cognitive Extension.” Continue reading

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